Privacy policy
Privacy Policy
Last updated: 3 July 2026
Trade Name: Lummero;
Company name: WEONEBEST LIMITED;
Company Registration Number (UK): 15514530;
Registered Company Address: 71-75, Shelton Street, Covent Garden, London, WC2H 9JQ, UNITED KINGDOM;
info@lummero.com | +44 7459 597909
Lummero operates this online store and website, including all related information, content, features, tools, products, and services, to provide you — the customer — with a curated and enjoyable shopping experience (the "Services"). Our store is powered by Shopify Inc., which provides the e-commerce platform that enables us to deliver these Services securely and efficiently.
This Privacy Policy applies to customers worldwide, including those located in the United Kingdom and the United States. Please read it carefully. By using or accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand how we collect, use, and disclose your personal information as described below.
1. Personal Information We Collect
"Personal information" means information that identifies or can reasonably be linked to you. It does not include information that has been anonymised or de-identified so that it can no longer be linked to you. Depending on how you interact with the Services, where you live, and as permitted or required by applicable law, we may collect the following categories of personal information:
- Contact details — your name, billing address, shipping address, phone number, and email address.
- Financial information — payment card details, financial account information, transaction details, and payment confirmations. (Card payments are processed securely by our payment providers; we do not store full card numbers.)
- Account information — your username, password, security questions, preferences, and settings (if you create an account).
- Transaction information — items you view, add to your cart or wishlist, purchase, return, exchange, or cancel, and your order history.
- Communications — information you provide when contacting our customer support.
- Device information — information about your device, browser, network connection, IP address, and other identifiers.
- Usage information — how and when you interact with the Services.
2. Sources of Personal Information
We may collect personal information from the following sources:
- Directly from you — when you create an account, place an order, or contact us.
- Automatically through the Services — via your device, and through cookies and similar technologies (see Section 6 below).
- From our service providers — for example, payment processors, shipping carriers, and analytics providers acting on our behalf.
- From our business partners or other third parties.
3. How We Use Your Personal Information
We use personal information for the following purposes:
- To provide, tailor, and improve the Services — to process your orders and payments, arrange shipping, manage returns and exchanges, maintain your account, remember your preferences, enable product reviews, and provide a personalised shopping experience.
- For marketing and advertising — to send you marketing communications by email or other channels (where you have agreed to receive these, or as otherwise permitted by law), and to show you relevant advertising based on your activity on our Services and elsewhere.
- For security and fraud prevention — to authenticate accounts, provide a secure checkout, and detect or prevent fraudulent or unlawful activity.
- To communicate with you — to respond to customer support requests and maintain our relationship with you.
- For legal reasons — to comply with applicable law, respond to valid legal requests, and enforce our Terms of Service and other policies.
4. How We Disclose Personal Information
We may disclose your personal information to third parties in the following circumstances:
- Service providers who perform services on our behalf, such as Shopify, payment processors, IT and hosting providers, data analytics providers, fulfilment and shipping partners, and customer support tools.
- Marketing and advertising partners, to help us advertise our products to you and others, including through Shopify's personalised advertising features. These partners use your information in accordance with their own privacy policies. Depending on where you live, you may have the right to opt out of this type of advertising (see Section 7).
- At your direction — for example, when you ask us to ship to a particular address, or when you use a social media or login integration.
- Within our corporate group — with our affiliates, where applicable.
- In connection with a business transaction, such as a merger, acquisition, or sale of assets, or to comply with legal obligations, enforce our terms, or protect the rights, property, or safety of Lummero, our users, or others.
We do not sell your personal information for money. Where applicable privacy laws (such as US state laws) define certain advertising-related data sharing as a "sale" or "share", you can exercise your rights regarding this in Section 7 below.
5. Relationship with Shopify
Our Services are hosted by Shopify, which collects and processes personal information about your use of the Services in order to provide and improve them. Information you submit may be shared with Shopify and with other third parties that may be located outside your country of residence, in order to provide and improve the Services.
We also use certain Shopify features that draw on data from your interactions with our store and with other merchants on Shopify's platform. For these features, Shopify acts as an independent controller of your personal information and is responsible for responding to requests relating to its own processing. To learn more about how Shopify uses personal information, and to exercise any rights you may have, please visit the Shopify Consumer Privacy Policy and the Shopify Privacy Portal.
6. Cookies and Similar Technologies
We and our service providers use cookies and similar technologies (such as pixels and local storage) to operate our store, remember your preferences, understand how you use our Services, and support advertising. Some cookies are essential for the Services to function (such as those needed for checkout), while others are optional and used for analytics or marketing.
Where required by law — including under the UK Privacy and Electronic Communications Regulations and similar EU rules — we will ask for your consent before placing non-essential cookies, and you can manage your preferences through our cookie banner or your browser settings.
7. Your Privacy Rights and Choices
Depending on where you live, you may have some or all of the following rights regarding your personal information. These rights are not absolute and may be subject to exceptions under applicable law.
- Right to access / know — request access to, or a copy of, the personal information we hold about you.
- Right to delete — request that we delete personal information we hold about you.
- Right to correct — request that we correct inaccurate personal information.
- Right to portability — request a copy of your information in a portable format, or that we transfer it to a third party, where applicable.
- Right to opt out of targeted advertising or "sale/sharing" of information — where applicable under US state privacy laws (such as California's CCPA/CPRA), you can opt out of these practices. If you visit our site with the Global Privacy Control signal enabled, we will treat this as an opt-out request for your browser/device, and for your account where we are able to match it.
- Managing marketing communications — you can unsubscribe from marketing emails at any time using the link in those emails. You may still receive non-promotional emails relating to your account or orders.
If you are in the UK or European Economic Area
In addition to the rights above, and subject to exceptions under local law, you may also have the right to:
- Object to, or request restriction of, processing of your personal information for certain purposes.
- Withdraw consent at any time, where we rely on your consent for processing. This does not affect the lawfulness of processing carried out before withdrawal.
You can exercise any of these rights by contacting us using the details in Section 12 below, or, where applicable.
We will not discriminate against you for exercising any of these rights. We may need to verify your identity before processing your request, and you may appoint an authorised agent to act on your behalf, subject to identity verification.
8. Children's Privacy
Our Services are not directed to children, and we do not knowingly collect personal information from children under the age of majority in their jurisdiction. To the best of our knowledge, we do not "sell" or "share" (as defined under applicable US privacy laws) the personal information of individuals under 16 years of age. If you are a parent or guardian and believe your child has provided us with personal information, please contact us so we can delete it.
9. Data Security and Retention
We use reasonable technical and organisational measures designed to protect your personal information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security. We recommend avoiding unsecured channels when sending us sensitive information.
We retain personal information for as long as necessary to provide the Services, comply with our legal obligations (including tax and accounting requirements), resolve disputes, and enforce our agreements.
10. International Data Transfers
We, and the service providers we work with (including Shopify), may transfer, store, and process your personal information in countries other than the one in which you live, including the United States.
Where we transfer personal information out of the UK or the European Economic Area, we rely on appropriate safeguards, such as the UK International Data Transfer Agreement or the European Commission's Standard Contractual Clauses, unless the destination country is recognised as providing an adequate level of protection.
11. Third-Party Websites and Links
Our Services may contain links to websites or platforms operated by third parties. We are not responsible for the privacy practices or content of those third-party sites. We encourage you to review their privacy policies before providing any personal information to them.
12. Complaints and Supervisory Authorities
If you have any concerns about how we handle your personal information, please contact us using the details below and we will do our best to resolve the issue.
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or for legal or operational reasons. Any changes will be posted on this page with an updated "Last updated" date, and we will provide additional notice where required by applicable law.
14. Contact Us
Trade Name: Lummero;
Company name: WEONEBEST LIMITED;
Company Registration Number (UK): 15514530;
Registered Company Address: 71-75, Shelton Street, Covent Garden, London, WC2H 9JQ, UNITED KINGDOM;
info@lummero.com | +44 7459 597909